A society can be busy and still be careless. Shops open, roads fill, and yet a person who stumbles is left to manage alone. Moralism, in this teaching, is not a list of frowns. It is the strength to choose what is right when convenience pulls the other way.
Right conduct shows itself in small rooms before it shows itself in public speeches. How a person speaks to someone who cannot repay them. Whether a promise made on Sunday still holds on Wednesday. Whether the last share of food is kept or given.
Rules without warmth become harsh. Warmth without a spine becomes an excuse. Moral strength holds both: a clear sense of what harms another being, and the patience to correct it without humiliation.
The centres do not need a new slogan for this. They need the ordinary courage to tell the truth kindly, to return what is not theirs, and to stand beside a person who is being pushed aside. That is moralism with its sleeves rolled up.